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Mosha Katani
Mosha is the owner of Sormeh by Mosha Katani, a natural powder kohl-eyeliner line, some people call her the queen of kohl.
About Mosha: Mosha Katani, an Iranian American celebrity makeup artist.  She has worked in the beauty industry for nearly two decades.  Her mantra is to create the most alluring eye. She has done so by sharing with us a long-held beauty secret and ritual.  This secret began as a young girl when she  experienced her "rite of passage" to womanhood with the Persian kohl powder that her mother applied to her eyes.  The powder was called SORMEH and the effect was simply stunning. From this grew the SORMEH collection of eye colors.   The slogan for SORMEH is From "Pharaohs to Rockstars!" Some fans of SORMEH include Angelina Jolie, Rose Mc Gowan, Billy Joe from Greenday and Gerard from My Chemical Romance.  Men and women who love the depth and alluring eye are sure to love SORMEH.  Mosha is the called queen of kohl!   Previous work: Margaret Maldonado Agency, Fashion & Beauty Agent          Booked artists on appropriate jobs, maintained schedules, worked directly with owner to establish sales goals. Business with production companies, directors, producers, photographers, beauty editors, photo editors, fashion editors, music art dept., managers, agents, cosmetic companies, public relation agents, and talent such as actors, musicians. Established relations with numerous cosmetic and hair companies, as well as moved the entire office location and set up shop in new location. MK Artist Agency Owner/Retail Trainer and Business Planner Clients included: Vincent Longo, Amazing Cosmetics, Kevyn Aucoin Beauty, Napoleon Perdis Cosmetics, John Allans and Smashbox. Retailers included: Sephora, Nordstrom, Macy’s, Neiman Marcus, Barney’s Beveryly Hills, Saks 5th Avenue, Ulta and Holt Renfrew. Train artists on product knowledge, sales tips and tricks. Beauty and Photo Artist Agency                 Junior Agent/Publicist  Maintained a strong relationship with talent community, managers, publicists, record   labels, producers, photographers, fashion and photo editors and production companies.   Extensive knowledge about current cultural, media trends and pop culture. Barney’s New York, in Beverly Hills   Shu Uemura Cosmetics National Makeup Artist/Trainer Makeup Partial Resume: Oscars (2008), Smashbox fashion shows for Red Ant, Rami Kashou, Macy Gray, Imitation of Christ, Ashley Paige, Diane Von Furstenberg, Maggie Barry, Petro Zillia, Rojas, Shay Todd, Jennie Kayne, Eduardo Lucero, Frankie B. and many others. Music: Sinead O'Connor, live event bg5 promo for Fox Sports Avril Levigne (Key band/dancers) "The Best Damn Thing" Dir: Wayne Isham Missy Elliot (Key background) (various videos) Muse (Filter Magazine Cover) Photo: Piper Ferguson Death Cab for Cutie (“Crooked Teeth” video) Dir: Rob Schrab Angels and Airwaves (Album Packaging) Photo: Cricket Snoop Dogg (video with Doggy’s Angels) Dir: Diane Martel Bell Rays Album cover Photo: Piper Ferguson Angels and Airwaves Album cover and publicity shoot Photo: Cricket Walter Meego music video Dir: Piper Ferguson Phantom Planet Photo: Andrea Le Barge Greg Laswell Photo: Andrea Le Barge Nikka Costa for Lloyd Klein fashion show Nina Gordon for Filter Mag. Photo: Andrea La Barge Rod Stewart music video Trina music Video Cassidy music video Evan & Jaron music video Ms. Toi music video Jon B. music video Rell music video Nina Gordon The Vacation Phantom Planet Junio Senior OutKast music video Commercials: Nike Disneyland Park (Anaheim/ various spots) AT&T JC Penny Mc Donalds BMW "The Follow" Canon  Sony Malibu Yaght Club Domestic violence PSA ABC Television Network "A Better Community" Public Service Campaign  Allstate Degree  The Library of Congress Burger King Southern Comfort USPS TV: Fox Sport featuring bg5 Comedy Central I Design  ABC, Education PSA (various spots) I Wanna Be A SoapStar Weekends at the DL Pamela Anderson Roast (vasrious talent) Who Gets the Dog Thursday (short film) ABC Television Network "A Better Community" Public Service Campaign  Print/Ads/Campaigns: Glamour.com LA Confidential Brides Martha Stewart Weddings Marie Claire Paper Magazine Health Magazine Priscilla of Boston Bride Magazine Mattel Blush US Angels The Hair Shop Atticus Clothing Self Mag. US Magazine Filter Mag. Riviera Mag. Nordstrom  David's Bridal Harley Davidson eharmoney J Date Celebrities: Sinea O'Connor, Janet Mc Teer, Bai Ling, Lady Bunny, Courtney Love, Tom Bergeron, Katey Sagal, Ashley Tisdale, Lisa Lampanelli, DL Hughley, Steve Harvey, Doggy's Angels, Snoop Dog, Joy Behar, Kamar de los Reyes, Cameron Mathison, Alicia Minshew, Robin Roberts, Kate Snow, Doug Savant, Jason Thompsson, Courtney Thorne-Smith, Elizabeth Vargas, Isaiah Washington, Bree Williamson, Mickey Rourke, Clive Owen, Vida Guerra, Chingy, Muse, Death Cab for Cutie, Dr. Drew, bg5, Cameron Mathison, Debbie Morgan, Dennis Haysbert, Tom DeLong, Steve Harvey, Jon B.   Directors/Photographers: Wayne Isham, Dave Meyers, Diane Martel, Chris Robinson, Max Yoffe, Sanaa Hamri, Paul Hunter, David Jellison, Marcus Rayboy, Sanji, Eric White, Jesse Terrero, Billie Woodruff, Little X,  Reggie Hudlin, Sam Bayer, Tony Kaye, Joseph Khan, Honey, Wong Kar Wai, David Cornell, Joe Pytka, Tony K., Rob Schrab, Max Yoffe, Pedro Romani, Piper Ferguson, Kim Grisco, Carlos Serroa, Jeremiah Alley, Andrea LaBarge, Christopher Kilkus, Eric Scott, Ion Hartunian, Noel Hadley, Jason S. Scott.   www.MoshaKatani.com Brought an idea to fruition by designing and creating a small Ayurvedic kohl powder eyeliner line, additional products in the works. Responsible for the packaging design, worked with chemists on formula, as well as marketing and sales of the line internationally. Written up on LA Times as a must have item as well as Global Cosmetic Industry Magazine as a break through formula of eyeliner stain. Won top design from several publications such as Riviera Magazine.  
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Mosha Katani's Blog
12 Posts, 1 Follower
Mosha Katani's thoughts and ruminations
Mosha Katani's Blog
1 Post, 1 Follower
Mosha Katani's thoughts and ruminations
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