BASKIN-ROBBINS HOSTS GRAND RE-OPENING EVENT FOR ICE CREAM LOVERS IN LAGUNA HILLS

LAGUNA HILLS, CA. (May 17, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced the Grand Re-Opening of its newest location in Laguna Hills located at 26886 La Paz Road. To celebrate, Baskin-Robbins local franchisee Jennifer Fung will host a community-wide celebration on Saturday, May 17 from 12:00 to 4:00 p.m. To show her commitment to the community, Jennifer will be partnering with Laguna Hills Little League by donating $250 to the organization.

 

As a long-time fan of the brand, Jennifer is excited to open the ice cream specialty shop in Laguna Hills to share the Baskin-Robbins experience and its world-class ice cream flavors, including favorites like Pralines ‘n Cream and Jamoca® Almond Fudge, custom ice cream cakes, frozen beverages and ice cream sundaes with the local community. Baskin-Robbins also offers better-for-you flavors as part of its BRight Choices® menu, which includes fat free, dairy free, no sugar added and reduced fat options, along with frozen yogurt.

 

“Having passionate and dedicated franchisees is a key component to Baskin-Robbins’ success,” said Amy Atkins, Field Marketing Manager for Dunkin’ Brands. “Jennifer Fung is enthusiastic, engaged in the local community and shares our love for ice cream – all qualities that represent the essence of our brand.”

 

Baskin-Robbins will celebrate the new shop with a special Grand Re-Opening celebration for the community on May 17 from 12:00 to 4:00 p.m. This festive event will feature a ribbon cutting ceremony at 1:00 p.m. with local VIPs. During the party, guests will enjoy face painting, balloon twisting, live entertainment, fun giveaways and great deals courtesy of Baskin-Robbins and local franchisee, Jennifer Fung. To thank community members for their support, Jennifer will be presenting Laguna Hills Little League with a check donation for its work in the community.

 

“People love the wide variety of flavors available at Baskin-Robbins and show such great support for the brand,” said Jennifer Fung, Baskin-Robbins franchisee. "I am excited to celebrate the official Grand Opening with local residents and Laguna Hills Little League.”

 

At the shop, guests can celebrate mom throughout the month of May with a special lineup of unique and festive ice cream cakes, and try Baskin-Robbins’ first-ever Greek frozen yogurt and latest addition to its BRight Choices® line, Super Yumberry Greek Frozen Yogurt, a refreshing blend of yumberry-flavored Greek frozen yogurt tied together with a super fruit Triple Berry ribbon. Baskin-Robbins is also offering guests Super Yumberry Smoothies in exotic flavors like Strawberry Yumberry, Mango Yumberry and Tropical Yumberry.

 

To learn more about Baskin-Robbins’ wide range of ice cream flavors, ice cream cakes and frozen treats, please visit www.BaskinRobbins.com, or follow us on Facebook (www.facebook.com/BaskinRobbins) or Twitter (www.twitter.com/BaskinRobbins).

 

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500(r) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

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