Target Stores Score With Missoni Line

Target's partnering with fashion house Missoni—the iconic knitwear empire recognized as a symbol of Italian luxury—is a hit.

Dubbed by target as the "new affordable, limited-edition collection for fashion and home," is flying off the shelves at many Target stores nationwide including right here at home.

According to Elda Louis, the manager at the Target store located at 26932 La Paz Rd., "We debuted the line on Tuesday and we were sold out of everything in 10 minutes. It was unbelievable. All of the stores went through the same thing and we were told we would not be getting any more clothing at all."

However, Louis said the store should be receiving more items from the home furnishings line, "hopefully by the end of this week."

The Missoni for Target line consists of signature prints and patterns ranging from apparel and accessories for women, men, girls and baby to home furnishings. Prices range from $2.99 to $599.99, with most items less than $40. Depending on where you live, items will be available through Oct. 22 at all Target stores and Target.com.

Pending availability, select pieces from the collection, including a variety of online-only items, will also be available for an extended run through early December at Target.com.  

“Working with Target to create a mass collection that reflects the spirit of Missoni has been extremely energizing,” said Angela Missoni. “Each piece is special to me because so much thought and care went into every aspect of the design. I can’t wait to introduce the collection to Target’s guests across the United States.”  

Target’s largest limited-time designer collection to date, Missoni for Target reflects the Missoni values of family, color and quality. Offering a modern, fresh take on the late 1960s, an era during which the Missoni brand flourished into a global force in fashion, the collection features intertwining textures and patterns in a variety of bold colors such as purple, blue, black and coral, according to a Target news release.  

“Target’s designer partnerships continue to set new standards, and we worked closely with Missoni to create a collection that brings the allure of their iconic Italian brand to our guests at remarkable prices,” said Kathee Tesija, executive vice president of merchandising, Target.

“The quality and design of Missoni for Target are exceptional, and with more than 400 colorful pieces to choose from, our guests can experience a taste of ‘la dolce vita’ simply by shopping at Target.”  

Missoni for Target includes knit dresses, sweaters, swimwear, shoes, scarves and intimates for women, as well as beauty items such as cosmetic cases, brush sets and hair accessories. The men’s collection features silk ties, sweaters, scarves and knit hats, while the girls’ and baby assortments include knit dresses, cardigans, scarves, gloves and rain boots. The expansive home collection offers bedding, luggage, dinnerware, stationery, bicycles and outdoor furniture in variations of stripes, zigzags and abstract floral patterns, and marks the first time Missoni has created iPad and iPod covers.