New Massage Studio for Laguna Niguel; Grand Opening Set for Saturday

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It’s a myth that all massages are created equal, and local entrepreneurs Jamie and Mike O’Keefe, owners of the new Elements Therapeutic Massage in Laguna Niguel, is on a mission to help area consumers experience the healing benefits of massage therapy services tailored to meet their unique needs. The new massage studio, located in the Laguna Niguel Promenade at 27901 La Paz Rd, will open its doors on June 22, 2013.

Unlike most area massage retailers, Elements has created a niche in an increasingly competitive industry by specializing solely in massage services and providing a highly customized experience to each client. According to a study from Trajectory Research of 829 massage users, Elements clients reported more than 50 percent higher satisfaction levels than users of independent massage providers or other major franchise massage brands.

“We’re focused on providing customized massages to every client – our therapists use the right technique and right pressure that you just don’t find at run-of-the-mill massage retailers,” said Mike. “The Elements franchise was founded on the healing benefits of massage, and we’re looking forward to making a positive impact on the lives of Laguna Nigel residents.”

The husband and wife team of young entrepreneurs started the path to become franchise owners before the age of 30. Previously, Mike worked in sales while always dreaming of owning his own business and Jamie joins Elements with over six years of experience as a massage therapist. Owning a massage studio is a natural fit for the couple. This will be the first of two studios the O’Keefe’s will open in the area, and one of ten to open in Orange County in the next four years.

Once viewed as an expensive splurge, Elements is making therapeutic massage increasingly affordable and available to time-starved consumers who recognize the value of massage in maintaining their overall health and wellness. Those who receive regular massages benefit from lower levels of stress hormones, a heightened immune system, increase in circulation, etc.

Elements has generated strong growth across the country even in a down economy, with a cumulative annual growth rate in system-wide revenues of 27.8% over the last three years. For potential franchisees, Elements boasts a lower investment and cost structure with a smaller footprint, less build-out and lower rent than competitors in the massage retail space, making the franchise more operationally efficient.

The new Laguna Nigel studio is open seven days a week, welcomes walk-ins and offers a membership program that allows clients to receive regular, discounted massage therapy services throughout each month. For more information, please call (949) 643-9100or visit http://elementsmassage.com/lagunaniguelnorth