Fresh Coat Painters Arrives in Laguna Niguel

There's a new painting business in town called Fresh Coat Painters that will serve Laguna Niguel and Dana Point, as well as surrounding Orange County communities.

Owner Jennifer Elliott and her husband, Jim, are excited about the business and helping others in the community.

"It's right up my alley,” Elliott said, because it tied in so well with many of the previous jobs she has held as she raised her two daughters.

“I primarily tried to do jobs that I could do while they were in school,” she said. “That led to work as an in-home estimator for a closet designer. And I dabbled in real estate and home staging. Fresh Coat lets me use a lot of the same attributes, and I always appreciated the painters and the difference the right paint could make in a person’s home.”

After the children were grown, she and her husband relocated to Southern California where they owned some rental properties.

“I was ready to turn our focus toward building a business for us,” she said, while Jim could continue his work as a civil engineer."

After investigating various opportunities online, the couple decided on the paint business.

"I want to get people excited about their projects with the understanding that it doesn’t have to be a chore. They’re making an investment toward the improvement of their home, so let’s make the experience go as smoothly as we can.”

Elliott also wanted a business where she could be hands-on.

"I am very people-oriented, so I enjoy the networking and marketing aspects of the business,” she said. “I like meeting with clients, discussing their projects, and explaining what we can do. Once the project begins, I’m equally happy to let the painters do the painting. That’s not my forte. Actually my first painter comes from a long line of painters, even went on jobs with his father when he was just a boy, and he said he’s happy to let me find the jobs because he likes the painting, not the marketing. It really is a good match.”